Hanssens , Leonard J.
Parsons , Randall L. Be the first to write a review.
خرید فایل Market Response Models: Econometric and Time Series Analysis |اِچ اِی
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Marketing Management, Global Edition. It integrates state-of-the art technical material with discussions of its relevance to management. It provides continuity to a research stream over 20 years old. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.click here
It shows how the research can be applied to marketing planning and forecasting. It presents original research in marketing. The book addresses both marketing researchers and marketing managers. This can be done because empirical decision models are helpful in practice and are also based on theories of response.
Econometric and time series analysis ETS is one of the few areas in marketing where there is little, if any, conflict between the academic sphere and the world of professional practice. Unlike many other methodologies, ETS research in marketing has stood the test of time. It remains the main method for discovering relations among marketing variables. Embed Size px.
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Market Response Models: Econometric and Time Series Analysis / Edition 2
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